Dales Auto and Body Shop Case Study Example | Topics and Well Written Essays - 1000 words

Dales Auto and Body Shop - Case Study ExampleIt is projected to flummox into a business with 3 locations with $9 million in sales by the third year.DABS car and remains repair proceedss will be similar to those offered by other establishments but it differentiates itself from aspiration with the unique kind of customer-oriented service that it offers. This customer-oriented service excellence is anchored on three commitments high quality service, with encompassing warranties customer convenience, speedy repairs, comfortable waiting area, customer shuttle to name a few and customer-oriented service personnel, highly-competent, friendly, eager to share auto tips.Dale Brown is at the helm of DABS with his strong technical background in the auto repair and parts sales industry. Henry White will oversee sales and marketing. past from his technical expertise, he has worked long years with a major car dealership. James Black, also a technical expert, will oversee finance and administ ration. He has served many years in that capacity for ace of the biggest car manufacturers.DABS is an exciting business opportunity that will be led by a flavor management team, all of whom have extensive industry experience. DABS has forecasted sales of $5 million for year one, $7 million for year two, and $9 million for year three.Products and ServicesDABS shall offer the following auto and body repair and maintenance servicesAuto Repair Differential & Transaxle Service, Engines (Rebuild or Replace), Transmissions, Muffler Replacement, Scheduled Maintenance, electronic computer Diagnostics, Timing Belts & Chains, Starters & Alternators, Electronic Testing, Air-Conditioning, Cooling Systems, Fuel Injection, Exhaust Systems, Front End Work, Belts & Hoses, Fuel Pumps, Water Pumps, Carburetors, Batteries, Clutches, Brakes, Radiators, anele & Lube, Tune-UpsBody Repair Complete Collision Repair, Frame Straightening, Dent Removal and Color Matching.DABS shall use hook brand names in parts and fluids. In addition, state-of-the-art diagnostic equipment shall be used by DABS technicians for an in-depth analysis of vehicle systems.Marketing PlanDABS shall target customers from local residents as well as towed vehicles from local and nearby freeway traffic. Tie-ups will be established with local tow truck companies for referral business. An attractive and enlightening brochure will be produced to invite tow truck companies to be business partners of DABS. The partner companion shall be eligible for sales commissions on the service fees that will be charged by DABS. A business development specialist shall be contracted to handle negotiations with the tow truck companies. Once a tie-up has been established, the tow truck company will be provided by DABS with informative flyers for handing over to future customers.With DABS positioning as a very customer-oriented shop, auto and body rep